Influencer · Social media manager · UGC creator
Emma Felsing
Marketing girlie by day, content queen always. I am a UGC creator making content that feels genuine and actually lands, in beauty, hair care, fashion, interiors and lifestyle.
Brands I have worked with
- MAC Cosmetics
- Uniqlo
- H&M
- Gina Tricot
- ghd
- Nordea
- Kevin Murphy
- OPI
- Wella
- Color Wow
- Lyko
- NA-KD
- SĂžstrene Grene
- Sembo
- Markslöjd
- Rowico Home
- Libresse
- REF Stockholm
- Ninepine
- Marmar Copenhagen
- Great Earth
- Reforma
- Botané
- Exuviance
- Sushi Yama
- DC Hair
- Teddy Kompaniet BÄstad
Portfolio
A selection of my work
I have created content for brands like MAC, Uniqlo, ghd, Gina Tricot, Lyko and Nordea. Here are three of my UGC videos, turn on the sound to hear the whole story.
Markslöjd
Lifestyle content with home lighting in the spotlight
Color Wow
Autumn styling with Dream Coat in the spotlight
Rowico Home
Interior inspiration where the hallway furniture gets to shine
Would you like something similar for your brand?
Kind words
From my clients
The client just got back to us and approved your video đ Great job!
Oh, it turned out so nice, and you were so quick! đ
We absolutely love these photos đ It is going to be so hard to decide which one to use đ
Thank you so much for the collaboration, such lovely content!
I have now gone through all the material, and wow, you have done such a beautiful job!
Services
How I can help your brand
UGC content
UGC that feels like a tip from a friend. I film, photograph and edit beauty, hair care, fashion and interior content that builds trust in your brand.
Social media manager
I become your right hand on social media, with strategy, content, publishing and DMs, and a follow up every month.
Events
I create events where I invite relevant profiles and creators, tied to a launch or to build awareness of your brand.
Collaborations
Partnerships on my channels @emmafelsing on Instagram and TikTok, when your brand and my followers are a genuine match.
Social media manager: three packages
I help your business with strategy, analysis, content, planning, publishing and DMs. Every month we go through how each platform has performed, so the next month is even better.
Base
A clear marketing plan built on a thorough analysis. Based on the plan I create goal oriented content, and every month you get analysis and feedback.
Advanced
I manage one platform with up to four posts and two simple videos a month, with a monthly report, extended support and regular strategy meetings.
Premium
Unlimited management with tailored content, advanced video, monthly reports and competitor analysis. I am your dedicated contact person, with a fully customised strategy and priority support.
I have been the social media manager for Sushi Yama, DC Hair and ACO, among others.
Events I have created
A selection of events I have created, from launches to events that build the brand.
- July 2026 Sushi Yamaâs annual summer event
- 1 October 2025 Pink October: Sushi Yama together with Bröstcancerförbundet (the Swedish Breast Cancer Association), with creators and guest speakers
- June 2025 Event for Sushi Yama
- May 2025 Travel event for Sembo

About me
UGC creator, influencer and social media manager in Halmstad
I am Emma and I live in Halmstad, Sweden. I have been an entrepreneur for over ten years and today I run my own company, Emma Felsing AB. What I love most is storytelling: finding the story that makes content feel genuine and stay with the people who see it.
I have created content for brands like MAC, Uniqlo, ghd, Gina Tricot, Lyko, Kevin Murphy, OPI and Wella, and for the home with SÞstrene Grene, Markslöjd and Rowico Home. I like clarity and planning, from strategy and content plan to finished videos for Instagram and TikTok.
Instagram and TikTok
The latest from @emmafelsing
My newest posts and videos show up here automatically. Follow along on Instagram and TikTok too.
Contact
The best is yet to come. Letâs create it together
Do you need UGC, a social media manager, an event or a partnership on Instagram and TikTok? Tell me about your brand and what you want to achieve, and I would love to bounce ideas with you. I am based in Halmstad and happy to work with brands all over Sweden.
Location
Halmstad, Sweden
Send me an email and I will get back to you within 24 hours.
Services I offer






